DealRaw

Acquisition & Agency Guides

34 in-depth playbooks for dealmakers sourcing acquisitions and agencies prospecting local trades clients.

For acquisition buyers

Solo searchers, search funds, roll-up operators, and passive investors.

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First-time & solo buyers

Solo Acquirers

Leaving the W2 track? First-time buyers learning to source, qualify, and close a boring business without paying broker fees.

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Search funds & micro-PE

Search Funds & Micro-PE

Infrastructure, pipeline discipline, and sourcing systems for searchers and sub-$10M funds that can't rely on investment banks.

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Off-market dealmakers

Off-Market Playbook

How to find sellers before they list. Direct outreach, signal-based targeting, and the mechanics of proprietary deal flow.

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Signal-based buyers

Owner Neglect Signals

Spot tired owners early using digital footprints, review patterns, and operational neglect โ€” DealRaw's core edge.

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Roll-up operators

Home Services Rollups

HVAC, plumbing, landscaping rollups: geographic clustering, tuck-in math, and sourcing at scale in fragmented trades.

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Passive income investors

Passive Asset Buyers

Laundromats, self-storage, and car washes โ€” mom-and-pop operators, cap rate thinking, and off-market asset sourcing.

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Brokers & advisors

Brokers & Advisors

Business brokers and M&A advisors building proprietary inventory for clients without recycling the same BizBuySell listings.

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First-time & solo buyers

SBA 7(a) Acquisition Financing

How solo buyers finance their first HVAC or plumbing acquisition with SBA 7(a) loans โ€” eligibility, down payment, timeline, and lender selection.

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Search funds & micro-PE

Raising Search Fund Capital

LP targeting, pitch structure, and fundraising timeline for self-funded and traditional searchers raising their first search fund.

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Roll-up operators

Post-Close Integration

The first 90 days after acquiring a trades business โ€” payroll, customer communication, owner transition, and systems migration.

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Passive income investors

Car Wash Investing

Off-market car wash acquisition โ€” tunnel vs. self-serve economics, water reclamation, and finding mom-and-pop operators before consolidators.

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Brokers & advisors

Valuing Trades Businesses

SDE multiples, add-backs, and valuation frameworks for brokers and buyers pricing HVAC, plumbing, and home-service companies under $5M.

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Off-market dealmakers

Due Diligence for Trades

The complete QoE checklist for boring-business acquisitions โ€” licenses, fleet, customer contracts, and red flags brokers miss.

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For agencies & freelancers

SEO, GMB, web design, PPC, and outreach โ€” find local businesses that need your services.

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SEO agencies & freelancers

SEO Agency Lead Gen

Find local service businesses with no website, stale SEO, and high owner neglect โ€” your ideal SEO retainer clients.

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GMB specialists

Google Business Profile

Target operators with unclaimed, outdated, or neglected GMB listings โ€” the fastest path to a $500/mo optimization retainer.

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Web designers & developers

Web Design Client Prospecting

Source businesses with no website or a 2015 WordPress site โ€” high-intent web design and rebuild prospects in any US metro.

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Social media freelancers

Social Media Management

Find local trades businesses with dormant Facebook pages and zero Instagram โ€” perfect SMM retainer prospects.

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Local marketing agencies

Local Marketing Agencies

Build a pipeline of HVAC, plumbing, and home-service clients who need full-stack local marketing โ€” not enterprise SaaS.

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Outbound & SDR freelancers

Cold Outreach for Agencies

Cold email and cold call playbooks for agencies selling websites, SEO, and GMB to boring-business owners.

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Reputation management agencies

Reputation & Reviews

Find businesses with declining review velocity, unanswered reviews, and reputation gaps โ€” sell review management.

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PPC & Google Ads agencies

Google Ads & PPC

Target profitable local operators running zero paid ads โ€” PPC setup and management retainers for trades businesses.

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Content marketers

Content for Trades

Blog, video, and local content packages for HVAC, plumbing, and landscaping โ€” find operators with zero content presence.

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White-label resellers

White-Label & Resellers

Agencies reselling SEO, websites, and GMB to local businesses โ€” volume prospecting without Apollo or ZoomInfo.

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SEO agencies & freelancers

Local SEO Pricing & Packaging

How to price local SEO retainers for trades clients โ€” tier structures, deliverables, and anchoring against competitor agencies.

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GMB specialists

GMB Audit as a Service

Sell one-time Google Business Profile audits ($297โ€“$497) as a foot-in-the-door offer that converts to monthly optimization retainers.

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Web designers & developers

Website Maintenance MRR

Turn one-time web design projects into $99โ€“$299/mo maintenance revenue โ€” hosting, updates, security, and upsell paths for trades clients.

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PPC & Google Ads agencies

Google Ads Audits for Trades

Free and paid PPC audit offers that win $1,500/mo management contracts with HVAC, plumbing, and roofing operators.

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