PPC & Google Ads agencies
Google Ads for Local Trades: Finding PPC Prospects
How PPC agencies find profitable HVAC, plumbing, and roofing operators running zero paid search — and close setup + management retainers.
9 min read · Updated September 19, 2025
A profitable HVAC company doing $1.5M revenue with zero Google Ads is leaving 20–40% growth on the table. They know leads matter — they just don't know how PPC works. That's a $1,500/mo management retainer plus ad spend.
Qualifying PPC prospects
- Established business (50+ reviews, 4.0+ rating) — they convert leads when they get them.
- No visible Google Ads (check Auction Insights or manual SERP search).
- High-ticket service ($200+ average job) — PPC math works.
- Owner answers the phone — conversion rate depends on it.
HVAC operators in high-value metros
Browse Phoenix, Dallas, Atlanta HVAC — find operators ready for paid search.
The pilot offer
Offer 60-day pilot: $500 setup + $750/mo management + $2K ad spend. Guarantee: minimum 15 qualified calls or month 3 free. Trades owners understand ROI math — show them cost per booked job, not cost per click.
Source PPC clients off-market
DealRaw — find profitable operators not yet running ads.
Solo freelancer? Lifetime works. Agency team? Pro from $79/mo · Agency $199/mo
Browse related markets
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Find local businesses that need your services — phone, email, and neglect scores on DealRaw.com.
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