Free calculator · Freelance Calculators
Google Ads Budget Planner
Back into monthly ad spend from target leads, expected CPC, and landing page conversion rate.
Back into monthly Google Ads spend from target leads, CPC, and landing page conversion — math trades owners understand when you frame it as cost per booked job.
Estimated ad spend: $4,800/mo
~600 clicks needed · Cost per lead: $160
Add 20% buffer for learning phase and seasonality.
Turn research into callable leads
These tools help you plan offers and pitches. DealRaw gives you the list: phone numbers, emails, neglect scores, saved lists, and daily email alerts on Pro — filter by city and trade.
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FAQ
- Is this tool free to use?
- Yes. All DealRaw freelancer templates and calculators run in your browser with no account required. Customize the output and paste into your CRM, email, or proposal doc.
- How is this different from the guides?
- This page gives you ready-to-use numbers. The related guide "Google Ads for Local Trades: Finding PPC Prospects" covers strategy, timing, and when to use it — complementary, not duplicate content.
- Can I use this for HVAC, plumbing, and other trades clients?
- Yes. These resources are built for US home-service and trades operators — HVAC, plumbing, pest, landscaping, roofing, and similar verticals where owners answer the phone and buy on ROI math.