Free template · Pricing & Upsell Scripts
60-Day Pilot Offer Copy Generator
Copy for a 60-day marketing pilot offer to skeptical trades owners — fixed scope, clear exit, and metrics that prove value before a full annual retainer.
Package a 60-day pilot for trades prospects who won't commit to 12 months. The website-to-SEO upsell guide covers ladder logic; this is the pilot offer copy.
Pilot offer
60-DAY PILOT — Metro Plumbing INVESTMENT: $2,800 flat (no long-term contract) INCLUDES: GMB overhaul, 8 weekly posts, 3 service page fixes, call tracking SUCCESS MEASURE: 20% increase in tracked calls vs baseline At day 60: continue month-to-month, extend, or part ways with all assets in your accounts. No hostage situation.
Pilot follow-up email
Subject: Metro Plumbing 60-day pilot — ready when you are Attached: pilot scope, $2,800 flat, success = 20% increase in tracked calls vs baseline. Start date flexible. Reply GO and I'll send the agreement same day.
Turn research into callable leads
These tools help you plan offers and pitches. DealRaw gives you the list: phone numbers, emails, neglect scores, saved lists, and daily email alerts on Pro — filter by city and trade.
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FAQ
- Is this template free to use?
- Yes. All DealRaw freelancer templates and calculators run in your browser with no account required. Customize the output and paste into your CRM, email, or proposal doc.
- How is this different from the guides?
- This page gives you ready-to-use copy. The related guide "Website to SEO Retainer: The Upsell Sequence Trades Clients Accept" covers strategy, timing, and when to use it — complementary, not duplicate content.
- Can I use this for HVAC, plumbing, and other trades clients?
- Yes. These resources are built for US home-service and trades operators — HVAC, plumbing, pest, landscaping, roofing, and similar verticals where owners answer the phone and buy on ROI math.