Free template · Pricing & Upsell Scripts
Good-Better-Best Tier Namer
Name three pricing tiers for trades marketing packages — avoids confusing SaaS labels and uses language HVAC and plumbing owners relate to (Essential, Growth.
Name your good-better-best tiers for trades proposals. The pricing confidence guide explains anchoring on the call; this generator produces tier names and one-line descriptions.
Tier names & descriptions
PRICING TIERS — HVAC MARKETING ESSENTIAL — "Stay Visible" GMB + reviews. For shops that need the basics covered without a big ad budget. GROWTH — "Fill the Schedule" ⭐ Most popular GMB + local SEO. For owners ready to compete on the Map Pack year-round. DOMINATE — "Own the Zip" SEO + Google Ads. For aggressive growth before peak season.
Proposal table snippet
| Tier | Best for | Starting at | | Essential | GMB + reviews | $___/mo | | Growth ⭐ | GMB + local SEO | $___/mo | | Dominate | SEO + Google Ads | $___/mo | Anchor on Growth; Essential and Dominate frame the decision.
Turn research into callable leads
These tools help you plan offers and pitches. DealRaw gives you the list: phone numbers, emails, neglect scores, saved lists, and daily email alerts on Pro — filter by city and trade.
Related templates & tools
⚓ Price Anchor Call Script Generator
Call script anchoring trades marketing price to one average job — helps owners compare your retainer to revenue they already understand from the truck.
➕ Add-On Services Menu for Trades Clients
Menu of marketing add-ons for existing trades clients — landing pages, SMS, seasonal campaigns, and photo shoots with plain pricing lines for quick yes/no.
📄 Proposal Executive Summary Generator
One-page executive summary for trades marketing proposals — problem, plan, investment, and expected outcomes in language a shop owner reads in under three.
FAQ
- Is this template free to use?
- Yes. All DealRaw freelancer templates and calculators run in your browser with no account required. Customize the output and paste into your CRM, email, or proposal doc.
- How is this different from the guides?
- This page gives you ready-to-use copy. The related guide "Pricing Psychology for Freelancers Selling to Blue-Collar Owners" covers strategy, timing, and when to use it — complementary, not duplicate content.
- Can I use this for HVAC, plumbing, and other trades clients?
- Yes. These resources are built for US home-service and trades operators — HVAC, plumbing, pest, landscaping, roofing, and similar verticals where owners answer the phone and buy on ROI math.