Free template · Pricing & Upsell Scripts
Add-On Services Menu for Trades Clients
Menu of marketing add-ons for existing trades clients — landing pages, SMS, seasonal campaigns, and photo shoots with plain pricing lines for quick yes/no.
Give trades retainers a simple add-on menu to increase MRR without renegotiating the whole contract. Pairs with the upsell ladder guide for timing when to send it.
Add-on menu
MARKETING ADD-ONS — Valley HVAC Available anytime (quoted work, 7-day turnaround): • Emergency service landing page — $750 each • Review + appointment SMS system — $400/mo • Seasonal campaign (ads + GMB + email) — $1,200 per season • Truck wrap photo day + 30 GMB images — $600 one-time Reply with the line item — I'll send a one-page change order.
Quarterly menu email intro
Subject: Quick add-ons for Valley HVAC Hi — quarterly menu of extras beyond your retainer. Pick any line item; I'll send a one-page change order. No pressure to buy; keeps options visible before busy season.
Turn research into callable leads
These tools help you plan offers and pitches. DealRaw gives you the list: phone numbers, emails, neglect scores, saved lists, and daily email alerts on Pro — filter by city and trade.
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Name three pricing tiers for trades marketing packages — avoids confusing SaaS labels and uses language HVAC and plumbing owners relate to (Essential, Growth.
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FAQ
- Is this template free to use?
- Yes. All DealRaw freelancer templates and calculators run in your browser with no account required. Customize the output and paste into your CRM, email, or proposal doc.
- How is this different from the guides?
- This page gives you ready-to-use copy. The related guide "The Freelancer Upsell Ladder: Website → GMB → SEO → Ads" covers strategy, timing, and when to use it — complementary, not duplicate content.
- Can I use this for HVAC, plumbing, and other trades clients?
- Yes. These resources are built for US home-service and trades operators — HVAC, plumbing, pest, landscaping, roofing, and similar verticals where owners answer the phone and buy on ROI math.