USD Pricing Menu for LATAM Agencies Selling US Trades Retainers

LATAM agencies lose USD deals when pricing is vague or copied from US agency blogs without converting delivery cost. This satellite gives three concrete menus you can paste into proposals tomorrow, aligned with the full LATAM client acquisition guide. Numbers are starting points: adjust for your team cost and the metro you target.

Principles before the menu

• Quote in USD on every client-facing document.
• Anchor to one extra job per month, not to hours.
• Separate setup from monthly recurring.
• Cap revision rounds in writing.
• Charge for rush requests same week.

Starter GMB plus reviews package

Setup $750: claim or audit profile, ten photos, service area cleanup, five Q and A entries, review request SMS template. Monthly $600: four GMB posts, review monitoring, one competitor snapshot, monthly PDF in Spanish and English internally but English-only client facing. Best for one-truck operators with neglected listings.

Local SEO core for HVAC or plumbing

Setup $1,200: technical crawl, three city pages, call tracking number, Search Console and Analytics. Monthly $1,400: two blog posts or seasonal pages, citation cleanup, one hour of owner Q and A monthly, ranking report tied to calls. Scope excludes Google Ads unless add-on. Delivery team in LATAM; account lead speaks fluent English on client calls.

Website rebuild plus SEO bridge

Setup $2,800: five-page mobile site, click-to-call, form to SMS, basic schema. Monthly $900 months one through six for SEO bridge: internal links, GMB sync, two posts per month. Month seven onward $1,300 full SEO tier or client offboards hosting with documentation. Prevents the one-time project trap with no recurring.

Add-ons that protect margin

• Paid ads management: fifteen percent of spend, minimum $500 fee.
• Extra city page: $350 each.
• Spanish-language site section: $900 setup if owner serves bilingual markets.
• After-hours chat widget setup: $400 one time.

How to present on video without sounding cheap

Show the menu on one slide with three columns, not twelve line items. Explain what happens in the first thirty days. Mention your team timezone as a feature: updates ready when they start their morning. Link to the credibility guide if they ask why LATAM.

Contract clauses that matter

Thirty-day notice either side after minimum three months. Client provides photos and job stories monthly. No guaranteed rankings. Access to GBP and site revoked if invoice thirty days late. These clauses are boring and they save agencies.

When to read the full LATAM pillar

Use this menu after you have a short list of US metros and a working English sales call. The pillar guide covers ICP, outbound channels, and how not to confuse US trades B2B with US Hispanic homeowner content.