Free calculator · Freelance Calculators
Retainer Pricing Calculator
Model hours, tools, and margin to price local SEO, GMB, or maintenance retainers for trades clients.
Price local SEO, GMB, or maintenance retainers with a floor, target, and stretch tier — built for freelancers selling to HVAC, plumbing, and home-service owners. Pair with the Pricing Psychology guide for anchoring tactics on the call.
Suggested retainer: $1,369/mo
Floor (break-even): $1,095 · Stretch (+15%): $1,574
Package as Good / Better / Best tiers. Anchor the middle tier to this number.
Turn research into callable leads
These tools help you plan offers and pitches. DealRaw gives you the list: phone numbers, emails, neglect scores, saved lists, and daily email alerts on Pro — filter by city and trade.
Related templates & tools
🏷️ Good-Better-Best Tier Namer
Name three pricing tiers for trades marketing packages — avoids confusing SaaS labels and uses language HVAC and plumbing owners relate to (Essential, Growth.
⚓ Price Anchor Call Script Generator
Call script anchoring trades marketing price to one average job — helps owners compare your retainer to revenue they already understand from the truck.
📝 Proposal Scope Builder
Check off deliverables and export scope bullets for web, SEO, GMB, or ads proposals.
FAQ
- Is this tool free to use?
- Yes. All DealRaw freelancer templates and calculators run in your browser with no account required. Customize the output and paste into your CRM, email, or proposal doc.
- How is this different from the guides?
- This page gives you ready-to-use numbers. The related guide "Pricing Psychology for Freelancers Selling to Blue-Collar Owners" covers strategy, timing, and when to use it — complementary, not duplicate content.
- Can I use this for HVAC, plumbing, and other trades clients?
- Yes. These resources are built for US home-service and trades operators — HVAC, plumbing, pest, landscaping, roofing, and similar verticals where owners answer the phone and buy on ROI math.