Global outbound sellers
The Honest Location Script for Global Sellers on US Trades Calls
How to answer where are you based on discovery calls with US HVAC and roofing owners, without apologizing or overselling a fake US address.
9 min read · Updated September 30, 2026
The location question is not a trap. It is a trust test. US trades owners have been burned by anonymous vendors. This satellite gives word-for-word responses that pair with the full credibility guide for non-US sellers. Practice until you sound calm, not defensive.
When the question usually appears
Minute three or four, after they accept you know their city. If it comes in minute one, they are screening hard. Answer briefly and pivot to their listing. If it never comes, do not volunteer a long story about your country.
Core script (remote specialist)
I am based in Manchester, UK. I work exclusively with US HVAC companies like yours. I am on US Central time for calls and I use a US call tracking number on your campaigns so you see local results. Want me to walk through the audit on your Plano listing now? Tone matters more than the city name.
If they say they want someone local
Totally fair. Local matters for truck rolls, not for Google posts and website copy. I am not replacing your technicians. I am fixing the digital front door so more neighbors call you instead of the guy who outranks you on Maps. If that is not a priority this quarter, I can check back later. No pressure.
Never fake a US office
Virtual address suites that imply a staffed office destroy trust when owners Google the suite. Use a real registered agent only for legal mail, not marketing.
LATAM agency variant
Our team is in Medellín. We deliver for US trades clients in English on US hours. Your account lead is on every call and every report is in English. Here is a sample monthly PDF from a Dallas client with the name redacted. Proof beats promises.
Offshore fulfillment variant
Fulfillment is in Cebu. Strategy and client calls are with me in Chicago. You get US accountability with a larger execution team behind the scenes. Owners care about who answers when something breaks, not where blog drafts are written.
Proof stack to send after the call
- Redacted monthly report PDF.
- Loom walkthrough of their listing, not yours.
- Calendar showing US office hours.
- Contract with named account lead.
- Two references in similar trades, not niches.
Email follow-up paragraph
Thanks for the time today. As mentioned, I work from the UK with US trades clients only. Attached is the one-page audit for your shop. Next step is a fifteen-minute review Thursday if you want to see call tracking options. Either way, no hard sell.
Research owners before the trust call
Pull roofing operators in their county with neglect scores so your audit is specific on the first call.
Read the credibility pillar next
The pillar guide covers domains, payments, video setup, and long-term case studies. This page is the thirty-second moment that decides if you get the next thirty minutes.
Questions after location is settled
Use the Discovery Call Question Bank for ticket size and lead sources once trust is established.
Open free tool →Credibility starts with accurate US data
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