DealRaw Affiliate Program: Complete Guide for Partners (2025)

DealRaw helps freelancers, agencies, and dealmakers find US local service businesses with phone numbers, emails, neglect scores, and city-level filters. If your audience cold-calls plumbers, builds websites for HVAC companies, or teaches boring-business acquisition, you can earn commission when they subscribe. The program runs entirely through Gumroad: you apply once, get tracked links for three products, and Gumroad handles attribution and payouts.

This guide covers everything a serious partner needs before promoting: commission rates, which product to recommend to which audience, content angles that convert without feeling salesy, FTC disclosure requirements, and how Gumroad tracks sales so you get paid. No vague 'partner with us' fluff. This is the operational playbook.

Commission structure: three products, three rates

DealRaw sells three plans on Gumroad. Each has a different commission rate tuned to how partners typically promote them. Lifetime is a one-time purchase at $985 with a 30% commission. Pro is $395/month with 20% commission on referred sales. Agency is $995/month for a 3-seat team plan with 15% commission. All rates are configured in Gumroad and apply to sales tracked through your affiliate link.

On a $985 Lifetime sale at 30%, you earn roughly $296 per conversion. On Pro at 20%, each referred monthly subscriber pays you about $79/sale when Gumroad attributes the purchase to your link. Agency at 15% yields about $149/sale. Subscription commissions apply to referred sales tracked by Gumroad. Check the affiliate page for current pricing if env-based prices change.

Which product to pitch

• Lifetime ($985, 30%): solo freelancers, course students, first-time acquirers who want a one-time tool budget. Best for bonuses, workshop upsells, and 'tool stack' modules.
• Pro ($395/mo, 20%): active agencies and freelancers who need MCP access, email alerts, and higher export limits. Pitch when your curriculum includes automation or AI workflows.
• Agency ($995/mo, 15%): training programs that launch 3-person micro-agencies. Lower rate, higher ticket, ideal for cohort-based programs with team seats.

Who should become a DealRaw affiliate

The program is built for educators and practitioners with real B2B outreach audiences. You are a strong fit if you teach local SEO, web design client acquisition, Google Business Profile optimization, cold email to trades businesses, or off-market business buying. Your students or members already need a list of callable US businesses. DealRaw is the data layer for that homework.

• Freelance trainers running live workshops on local client acquisition.
• Skool or Circle community owners in the agency, SMB, or boring-business niches.
• Newsletter writers covering local marketing, micro-PE, or service-business growth.
• YouTube creators with tutorials on prospecting HVAC, plumbing, or landscaping owners.
• Bootcamp instructors teaching students to land their first $2K/mo retainer.

You are not a fit if your audience is generic make-money-online with no tie to US local services or B2B outreach. We manually review applications and approve partners who can demonstrate real workflows: screen recordings, lesson plans, or a live community where members sell to local businesses. Approval usually takes 48 hours.

How Gumroad affiliate mechanics work

DealRaw uses Gumroad's native affiliate system. You do not need a separate dashboard, invoice us, or track coupons in a spreadsheet. After approval, Gumroad gives you unique tracked URLs for Lifetime, Pro, and Agency. When someone clicks your link and purchases within Gumroad's attribution window, the sale is credited to your account. Gumroad calculates commission and pays you on their standard payout schedule.

1. Apply at dealraw.gumroad.com/affiliates (linked from dealraw.com/affiliates).
2. Wait for manual approval (typically 48 hours).
3. Copy your Gumroad affiliate links for each product you plan to promote.
4. Use those links in course modules, Notion pages, email sequences, and community pins.
5. Monitor conversions in your Gumroad affiliate dashboard.
6. Receive payouts from Gumroad when you hit their minimum threshold.

Important mechanics: each product has its own affiliate link. Do not send Pro traffic through the Lifetime link. Use the link that matches what you taught in the lesson. Gumroad attributes based on the product URL clicked. If you bundle DealRaw as a course bonus, put the Lifetime link in the bonus module and say explicitly that it is a paid tool, not included in tuition.

Content angles that convert

The best affiliate content shows the workflow, not the commission. Your audience buys when they see themselves running the same prospecting session you demo. Record a 10-minute Loom: pick a city, filter HVAC operators with no website, export five leads, and draft a cold email. That single video outperforms a generic 'best tools' listicle because it solves this week's assignment.

High-converting angles by niche

• Local SEO: 'Find businesses with no website in your metro' walkthrough using neglect score filters.
• Web design: 'Build a $5K pipeline in 30 minutes' starting from callable contacts, not purchased lists.
• GMB specialists: 'Audit 20 neglected listings' using city guides and owner neglect signals.
• Cold outreach: 'First 50 dials' script plus where to source numbers that are not on Apollo.
• Boring-business buyers: 'Build an off-market target list' for HVAC or plumbing rollups.
• Agency launch programs: 'Week 1 homework' assign each student 100 prospects in one trade.

Place your affiliate link at the moment of intent: right after the demo, inside the homework doc, and in the pinned community post. Repeat the link in week 2 when students complain they cannot find leads. Objection handling content ('Is this just Google Maps scraping?') also converts because it reaches people already considering the purchase.

FTC disclosure and ethical promotion

US FTC rules require clear disclosure when you earn commission on recommendations. Place disclosure near the affiliate link, not buried in footer fine print. A single sentence works: 'I earn a commission if you purchase through my link at no extra cost to you.' For video, say it verbally in the first 30 seconds and put text on screen. For email, disclosure belongs above the CTA button.

• Disclose in every email, video, and lesson where your Gumroad link appears.
• Do not claim DealRaw guarantees clients, deals, or revenue. It is a prospecting database.
• Do not imply DealRaw is free if you are linking to a paid checkout.
• If you received free access for review, disclose that too.
• Honest reviews convert better than hype. Show limitations: US-only, service-business focus, export caps on lower plans.

Where to place links in your funnel

Map affiliate links to curriculum milestones. Module 3 is usually 'build your list.' That is where the Gumroad CTA belongs. Onboarding email day 1: mention DealRaw as optional tooling. Day 7: case study email with your affiliate link. Community: pin a 'recommended tools' post and update it when pricing changes. Live calls: drop the link in chat when you screen-share the dashboard.

1. Course platform resource page (Teachable, Skool, Kajabi) with labeled affiliate links per plan.
2. Notion student HQ with a Tools section and disclosure line.
3. Welcome email sequence, message 2 or 3, after you have delivered value.
4. Workshop replay description on YouTube with affiliate link in the first two lines.
5. Office hours FAQ doc answering 'where do I get leads?'

Sample earnings math for partners

Suppose you run a 200-person Skool teaching local web design. If 8% buy Lifetime at $985 in the first cohort, that is 16 sales. At 30% commission, gross affiliate revenue is about $4,736 from one launch. A second cohort with 5% Pro uptake (10 students at $395/mo) adds recurring Gumroad-tracked commission on each referred subscription sale. Agency referrals from a 12-person mastermind at 15% can add another high-ticket layer.

These numbers are illustrative, not guarantees. Conversion depends on how tightly DealRaw fits your curriculum and how much you demo it. Partners who integrate the tool into graded homework see higher uptake than partners who mention it once in a tools slide.

Application tips for faster approval

• Link to your course sales page, community, or newsletter archive.
• Describe your audience in one sentence: who they sell to and in which geography.
• Mention which plan you plan to promote most (Lifetime vs Pro vs Agency).
• If you have an existing tool recommendation video, include it.
• Avoid spammy application notes. We approve real educators, not link farms.

What happens after approval

Gumroad enables affiliate permissions on Lifetime, Pro, and Agency. Log in, open the Affiliates section, and copy product-specific links. Test each link in an incognito window before publishing to students. Create a short internal doc for your team: which link goes in which module, disclosure language, and when to recommend upgrades from Lifetime to Pro.

When DealRaw ships new features (MCP, export changes, new categories), update your lessons and mention updates in community posts. Refreshed content reactivates old students who did not buy the first time. You do not need permission for each campaign. You do need to keep disclosure visible and links current.

Common partner mistakes

• Promoting the homepage instead of the Gumroad affiliate URL (breaks attribution).
• Recommending Agency to solo students who only need a one-time list export.
• Skipping disclosure because 'everyone knows it is an affiliate link' (FTC risk).
• Demoing outdated UI or features not on the plan you linked.
• Buying ads on DealRaw branded search terms without checking Gumroad policy.

If a student says the link did not track, ask for their Gumroad receipt email and timestamp. Most issues are wrong product link or purchase outside the attribution window. Fix the module placement before blaming the platform.