Free template · Discovery & Audit Templates
Competitor Teardown Talk Track
Talk track for walking a trades owner through a live competitor audit on a screen share — Map Pack gaps, review counts, and website speed without trash-talking.
This generator scripts a competitor teardown for discovery calls with trades owners. The competitive audit offer guide explains packaging; this is the live presentation copy.
Screen share intro
COMPETITOR TEARDOWN — Patriot Pest "Let me show you what a homeowner sees when they search 'pest control near me' in your zip. Bug Busters Pest shows up with [X] reviews and posts from [last week]. All Clear Exterminating has [Y] photos and answers Q&A fast. You're at [current position] — not because your techs are worse, but because Google rewards activity and relevance. Three fixes would close most of this gap."
Transition to offer
"I'm not here to bash Bug Busters Pest — they're doing the basics consistently. The opportunity for Patriot Pest is to own the Map Pack before spring swarm season. Want me to put this into a 90-day plan with exact deliverables and a fixed monthly fee?"
Turn research into callable leads
These tools help you plan offers and pitches. DealRaw gives you the list: phone numbers, emails, neglect scores, saved lists, and daily email alerts on Pro — filter by city and trade.
Related templates & tools
📬 Local SEO Audit Delivery Email
Email template delivering a local SEO audit to a trades prospect — summarizes top findings, attaches the report, and books the review call in plain contractor.
🗺️ GMB Gap Analysis Report Intro
Opening paragraphs for a Google Business Profile gap analysis report — categories, photos, posts, reviews, and Q&A compared to top local trades competitors.
❓ Discovery Call Question Bank
Question bank for discovery calls with trades owners — revenue mix, lead sources, seasonality, and marketing scars without sounding like an interrogation.
FAQ
- Is this template free to use?
- Yes. All DealRaw freelancer templates and calculators run in your browser with no account required. Customize the output and paste into your CRM, email, or proposal doc.
- How is this different from the guides?
- This page gives you ready-to-use copy. The related guide "Sell Competitive Audits Before the Retainer (Web, SEO, GMB)" covers strategy, timing, and when to use it — complementary, not duplicate content.
- Can I use this for HVAC, plumbing, and other trades clients?
- Yes. These resources are built for US home-service and trades operators — HVAC, plumbing, pest, landscaping, roofing, and similar verticals where owners answer the phone and buy on ROI math.